India finally has its first ice pop brand named ‘Skippy’. To bring back memories of ‘Ice Pepsis’ from school days, Hyderabad based entrepreneurs Ravi Kabra and Anuja have launched a first of its kind brand made from 100% natural ingredients like natural colours, flavours, preservatives and sweeteners.
Due to the pandemic, Ravi Kabra and Anuja Kabra also had to sit at home under compulsion like the rest. His factory, which lasted only one month, remained closed for a year and he suffered a loss of 11 lakhs.
Meanwhile, Ravi Kabra and Anuja Kabra decided to participate in the television show ‘Shark Tank India’ and from here a big change took place in their lives. So let’s know how these two started this company.
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Dreamed of starting my own company
After working in many companies, he decided to start his own business. Says Anuja, “When we decided to go ahead with our career and start our own business, we already had the idea of ice popsicles in our mind. Once my sister was coming to India from Australia. He had packed a lot of ice popsicles to take with him.”
He said, “At that time I realized its lack and lack of brand in the Indian market. After a lot of research, we came to know that parents need a reliable brand to get their kids to taste the popsicles. Then we decided to launch Skippy in March 2020 without any artificial flavourings.”
Anuja says, “Initially they came to the market with about six flavors including Mango, Lemon, Orange, and Raspberry Cola. They use only natural colours, preservatives and sweeteners in their products. Flavors are extracted for this from fruits and vegetables.
Anuja says that initially they brought it to the market with six flavors including raspberry cola, mango, orange, and lemon. They use only natural colours, preservatives and sweeteners in their products. For this, its flavor is extracted from vegetables and fruits.
Why Shark Tank Investors Loved This Product
Impressing Shark Tank investors was not easy at all. Ravi and Anuja had to go through five rounds with 66,000 candidates. After this he managed to win the hearts of the investors. The first round was of telephone interview. Then the documentation and the video pitch and an audition.
Now the whole life has changed
After Shark Tank, a lot has changed in the lives of Ravi Kabra and Anuja Kabra. Ravi says, “We had to process 21,000 orders overnight just for the online platform. We are getting thousands of requests from investors and distributors. At one point I did video calls with 800 people because I didn’t have time to meet them in person.
Talking about the present, this company has reach in five states and this year their revenue has been Rs 4 crore. The company aims to achieve a revenue of 30 crores by 2023 and in the coming five years they want to take this figure to 100 crores.
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