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THE INTERNATIONAL BESTSELLING SENSATION
‘The Lean Startup changes everything.’ – Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
With over a million copies sold across the globe, now is your time to think Lean.
From the Publisher
Table of Contents
Build-measure-learn Feedback Loop
The Build-Measure-Learn Feedback loop is at the core of the Lean Startup model.
Classic Product Chart
Startups have a destination in mind: creating a thriving and world-changing business. I call that the startup’s vision. To achieve that vision, startups employ a strategy, which includes a business model, a product road map, a point of view about partners and competitors, and ideas about who the customer will be. The product is the end result of this strategy.
The Revised Chart
Products change constantly through the process of optimization. Less frequently, the strategy may have to change (called a pivot). However, the overarching vision rarely changes. Entrepreneurs are committed to seeing the startup through to that destination. Every setback is an opportunity for learning how to get where they want to go.
ASIN : B005PR422K
Publisher : Penguin; 1st edition (6 October 2011)
Language : English
File size : 2.3 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 304 pages
Customers say
Customers find the book to be a must-read for business people and a fantastic guide for wannabe entrepreneurs, particularly helpful for startups. They appreciate its insights, with one customer noting how it explains real business-related issues, and its step-by-step approach to building a business. The book receives mixed feedback regarding its storytelling quality, with some customers finding it repetitive at times, while opinions about copyright are also mixed.
